Recently, a South Korean broadcasting, Yonhap News Agency, published a report
disclosing that Samsung is starting new phones in August this year. The company
is currently in talks with local network carriers related to the launch of its new
smartphone designs in the following months, including the Galaxy S21 FE, Galaxy Z
Fold 3, and Galaxy Z Flip 3. If the report is true, the organization will be launching the
smartphones earlier than usual. The launch is most likely being driven forward to fill
the gap of the Galaxy Note line that is usually launched in August. The company
has already confirmed that it will not launch the Galaxy Note series this year. As far
as its launch program involved, these changes are nothing new. Earlier this year,
Samsung launched its Galaxy S21 lineup in January, about a month earlier than its
usual timeline to take on Apple as its new iPhone 12 series was in demand.
Nevertheless, the new strategy is working pretty well for the smartphone maker.
According to Strategy Analytics, Samsung was the world’s top smartphone
merchantin the first quarter of this year (Q1 2021) with shipments of 77 million
units, considering a 23 % market share. It also recently beat Apple shifting the
biggest smartphone maker in the world.