Samsung’s New Phones Launch in August

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Recently, a South Korean broadcasting, Yonhap News Agency, published a report

disclosing that Samsung is starting new phones in August this year. The company

is currently in talks with local network carriers related to the launch of its new

smartphone designs in the following months, including the Galaxy S21 FE, Galaxy Z

Fold 3, and Galaxy Z Flip 3. If the report is true, the organization will be launching the

smartphones earlier than usual. The launch is most likely being driven forward to fill

the gap of the Galaxy Note line that is usually launched in August. The company

has already confirmed that it will not launch the Galaxy Note series this year. As far

as its launch program involved, these changes are nothing new. Earlier this year,

Samsung launched its Galaxy S21 lineup in January, about a month earlier than its

usual timeline to take on Apple as its new iPhone 12 series was in demand.

Nevertheless, the new strategy is working pretty well for the smartphone maker.

According to Strategy Analytics, Samsung was the world’s top smartphone

merchantin the first quarter of this year (Q1 2021) with shipments of 77 million

units, considering a 23 % market share. It also recently beat Apple shifting the

biggest smartphone maker in the world.


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